SEO for Humans
SEO is an acronym for Search Engine Optimisation . On-site SEO refers to a process of tidying up text and HTML tags to make the page aim clearer for search engines. Off-site SEO is teh practice of...
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If I build it, will they come?
The short answer is – No. If you build a website it won’t generate masses traffic all by itself. Even if your site is written with SEO in mind (to allow Google to more easily find you) these days it...
View ArticleYellow Pages or Google Adwords?
This article was written in May 2012, but I’ve updated it for relevance in July / August 2013. Google is presently changing the way search results are delivered because people have been abusing the...
View ArticlePay-per-click Advertising
This anecdote was originally written in May 2012, but I’ve since updated some of it for relevance in July / August 2013. Google is presently changing the way search results are delivered because...
View ArticleWebsite Marketing 🔊
Wait, what? I already have a website. Isn’t that marketing? The short answer is NO. You need to publicise the fact that you have a website in order to get traffic and make a sale. If you don’t market...
View ArticleFacebook Ads Vs. Google Adwords 🔊
We spoke with Eran from More Customers 24/7 because he knows more than we do about marketing. A lot of clients spend money on Pay-per-click (PPC) Advertising (e.g. Google Adwords or Bing Ads) but there...
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Google Ads 🔊
Google Ads Pay-per-click Advertising Audio Interview “Do I Need PPC Ads?” Your browser does not support the audio element. Google Ads are Pay-per-click (PPC) adverts that appear a the top of a search...
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